Houston custom signs are a valuable addition to any business. Digital marquee signs in particular are a great way to interact with your customers and draw them into your business. There are many great benefits that come with marquee signs. Part of advertising using your digital signage is finding the right messaging for your company.
Why Marquee Houston Custom Signs for Your Business?
Marquee Houston custom signs offer many advantages for almost any industry. They are an eye catching addition to your location to let people know you’re there. They can help increase sales and brand awareness in a cost-effective, hassle-free way.
Versatile
One of the main reasons companies choose Houston marquee signage is that it’s so versatile. Your business can display text, photos, graphics, and animations to help draw customers in and boost business. Also, you can change the message any time. For example, if you have a new product or service you want to promote, you can change your display message from the comfort of your office. The versatility is a major asset for businesses of all kinds, from restaurants and retail to healthcare facilities and hotels.
24/7 Advertising
Additionally, digital marquee signs advertise your business 24 hours a day, 7 days a week, 365 days a year. LED displays offer bright lights that you can see both day and night. Therefore, your Houston custom signs keep working even while you’re asleep. This can help draw attention to your business no matter what time people are walking or driving by. Therefore, even if you’re closed, you could attract new customers simply by displaying a compelling message and letting it run 24 hours a day.
Energy Efficient
Also, LED marquee signs are energy efficient. LED lights use less energy yet offer brighter displays compared to neon and filament bulbs. This means you spend less on the electricity needed to advertise your business. While these cost-savings may seem small, they can add up quickly to improve your bottom line. Therefore, not only can marquee signs help increase sales by drawing attention to your business, they can also help reduce overhead compared to many other types of illuminated signs.
LED Houston custom signs can also help contribute to any energy-saving or sustainability programs your company institutes, which is a great marketing tool for showing your customer base that you care about the environment. If you’re looking for an eco-friendly alternative to fluorescent and neon signs, then LED marquee signs are the perfect option for your business.
Low Maintenance and Long-Lasting
LED Houston custom signs are also a low maintenance option, which is something many businesses need. No one wants to spend a lot of time and money maintaining their signs. Houston marquee signage with LEDs are simple and convenient to maintain and offer long-lasting results. LED lights are generally rated for about 100,000 hours of use before the bulbs start to burn out. This means that you could run your signs 12 hours a day for the next ten to eleven years! Therefore, you reduce the time and costs of frequent bulb replacement.
In addition, because these signs last so long, your business doesn’t need signage replacement services as often. This helps save you time, money, and hassle. With proper maintenance, you can extend the life of your sign even further than the expected life of your LED bulbs. Therefore, while the initial costs of these Houston custom signs may be higher, they equal long-term savings due to the long service life you can expect.
Display Ideas for Your Houston Marquee Signage
As we’ve mentioned, the possibilities are almost endless for what you display on your marquee Houston custom signs. However, the goal of your display should draw people’s attention to your sign and, by extension, your business. Keeping your messages updated, fresh, and relevant can help create an eye catching experience for passersby that they’re sure to remember.
Once your Houston marquee signage is installed, you’ll need to choose a message to display. A great tip for what to put on your digital signage is to keep things specific to your customer base. For example, make your messages community-specific. Another important thing to keep in mind is to check your spelling before running your message on your Houston custom signs.
One of the great benefits of using marquee signs for your business is that if one message doesn’t seem to be working, you can change it almost instantly. Therefore, try playing around with different displays to see what gets customers in your door.
Message Ideas for Your Houston Custom Signs
You will start to learn what kind of displays work well for your business on your Houston custom signs. However, here are some ideas to get you started:
- Joke of the day
- Quote of the day
- Company trivia
- Employee spotlight
- Upcoming events or sales
- Trivia questions (consider offering a prize inside for the right answer to get people into your store)
- Reviews and testimonials
- Company milestones
- Fun facts
- Industry-related tips
- Before and after photos
- Coupon codes
- Special offers
- New products and services
- Seasonal and holiday messages
- Traffic updates
Also, you could consider getting into a routine for your display messages. For example, consider doing a Tip Tuesday message or a Fun Fact Friday each week. These are things that people may come to look forward to, which draws even more attention to your business. Whatever you choose to display on your Houston marquee signage, it’s important to make sure that your signs are high quality, well-maintained, and installed properly. Therefore, choose an experienced signage company for your LED marquee sign needs.
Houston Custom Signs from 4D Signworx
At 4D Signworx, we’ve been helping businesses advertise through signage since 1968. We have the experience you need for effective, practical, and affordable business signs. Our team offers expert signage design, fabrication, installation, and maintenance services to help your business shine. Whether you’re in the market for digital signs or Houston channel letter signs, we have solutions to meet your needs. Our goal is to meet and exceed your expectations, which is why we accept nothing less than complete satisfaction for every project we take on. Call us today at (713) 984-2010 to request a quote for your new sign. We look forward to hearing from you!