Whether you are trying to catch the attention of new customers or reinforce your brand identity, selecting the right type of Houston outdoors sign is essential for getting the most return for your investment.
In this post, we’ll be taking an in-depth look at two popular outdoor sign options: pylon and monument signs. By getting informed, you can choose the ideal sign solution for your business.
As local experts in Houston outdoor signs, we are ready to help design, manufacture, and install your custom business sign. Contact us for more information about your outdoor sign options or to get a quote.
Types of Houston Outdoor Signs – Pylon and Monument
When it comes to outdoor business signage, there are a variety of options available. Two popular choices are pylon and monument signs.
Pylon signs, also known as pole signs, are the tallest and most impressive type of signage available. These towering structures are typically constructed with a single or double pole, providing stability and visibility from a distance. Pylon signs have the versatility to showcase not only a single business, but also multiple vertical panels that can display a wide range of information such as business names, logos, contact details, and other relevant messages. With their commanding presence and customizable options, pylon signs are a powerful advertising tool that can effectively attract attention and promote multiple businesses simultaneously.
Monument signs, on the other hand, are architectural structures that are designed to seamlessly integrate with the surrounding landscape. These low-profile and freestanding signs are typically constructed using durable materials such as stone or brick, ensuring longevity and durability. To enhance visibility, they often incorporate dimensional graphics or strategic lighting, creating a captivating display that effortlessly catches the eye. With their blend of functionality and aesthetic appeal, monument signs serve as distinctive markers, guiding visitors while exuding professionalism.
Ultimately, the choice between a pylon and a monument sign comes down to your business location, desired aesthetic, and overall branding strategy.
Considering Outdoor Pylon Signs in Houston
While outdoor pylon signs can be a great way to get the word out about a business, it’s important to carefully consider both the advantages and disadvantages before installing one.
One of the biggest advantages of outdoor pylon signs is their visibility. They’re designed to be seen from a distance, which can grab the attention of potential customers. Pole signs are highly visible, making them ideal for motorists who can spot them from a distance. In industrial parks, businesses often place pole signs near their buildings to set them apart from other similar-looking structures in the vicinity.
However, these signs can also be expensive to install and maintain, particularly if they’re extremely tall or require special features. Additionally, the City of Houston Sign Code can restrict the placement and size of outdoor pylon signs, so depending on where your business is located, a pylon sign may not be applicable.
Monument Signs for Your Business
Outdoor monument signs can be a great way for Houston businesses to increase their presence and visibility. One of the biggest advantages of these signs is that they provide a strong and identifiable presence for your business, helping to attract customers who are passing by. Monument signs are most effective when placed at the main entrance of a building or used to guide people to the correct building.
These signs are highly customizable and offer a unique opportunity to showcase your brand and style. From the choice of materials to the intricate details of the design, every element can be crafted to create a truly unique outdoor sign in Houston. Plus, you can integrate features like LED lighting and light boxes or incorporate water features or complemental landscaping.
With so many options for design, the possibilities truly are endless. However, it’s important to keep in mind that complex features of a monument sign, such as a multicolor LED readerboard or an integrated water feature, may require more maintenance over time.
Understand How the Houston Sign Code Applies
As a business owner in Houston, you want your outdoor signage to properly represent your brand and catch the attention of potential customers. However, before you jump into designing the perfect sign, it’s important to understand any applicable regulations imposed by the City of Houston Sign Code so you can avoid any potential fines or legal issues.
Under the Houston Sign Code, businesses are permitted to display up to five signs. These signs can include a combination of ground, projecting, wall, and marquee signs. However, there are specific limitations. Each business is allowed one ground or projecting sign per frontage, with a maximum of two ground or projecting signs in total. If a business has a frontage of more than 350 feet, two ground or projecting signs can be permitted, as long as they are at least 350 feet apart.
The applicability of a pylon or monument sign is based on the type of roadway your business is on: local, major thoroughfare, freeway, in a scenic or historic district, or on a predominately residential right-of-way. Each of these categories can have different requirement for height restrictions and visibility requirements. For example, an outdoor sign must not obstruct the view of oncoming traffic for a minimum of 250 feet.
Regulations are subject to change, so make sure you check for the most up-to-date version of the Sign Code.
Your Houston Outdoor Sign Expert from Design to Installation
The team at 4D Signworx is your ultimate source for outdoor signage in Houston thanks to over 40 years of knowledge and craftsmanship. Our clients have been satisfied time and again with custom installations that bring their messaging to life.
If you’re looking for an experienced sign vendor that is reliable, trustworthy, and knowledgeable—look no further than 4D Signworx. Contact us for a quote today!