Creating the right customer experience is a solid step toward increased foot traffic, added sales and improved profitability for your business. Working with the right Houston sign company will help you create the perfect outdoor signage options to set the stage for the experience your customers can expect inside your doors. Understanding the value of your exterior signs will allow you to make the best possible marketing choices for your company in the competitive marketplace. Here are four points to keep in mind when planning your next outdoor signage project.
Know Your Audience
If your business primarily caters to younger customers, your signs should reflect this fact with innovative styling and brighter colors. Houston channel letter signs are an excellent choice in this regard. They offer optimal flexibility in terms of design and configuration while promoting a modern and up-to-date look and feel for your business in the Houston area. When combined with the right LED lighting or backlighting, these sign options are a great way to create real impact for your outdoor signage and your business.
For businesses that want to convey a sense of responsibility and gravitas, however, traditional signs with standard illumination may be a more practical choice. Stone monuments signs, multi-tenant signage installations and brick signs that designate the entrance to your business premises are all solid choices that can reflect your company’s commitment and dedication in the most positive and confidence-inspiring way.
Invest in Digital Signage
With the increasing popularity of mobile technologies, more consumers than ever are using their smartphones to look up products they see on your shelves. According to research conducted by Google, more than 80 percent of smartphone users engage in this activity. Digital signage that delivers clear information for your customers both inside and outside your stores is an excellent way to provide the necessary information in a way that keeps your customers coming back for more. Digital screens that feature brightness and temperature controls will allow you to ensure the highest degree of environmental responsibility when choosing and installing these Houston outdoor signs.
Work With an Established Houston Sign Company
To ensure the best possible results, it is essential for your business to enlist the help of a qualified and knowledgeable Houston sign company. At 4D Signworx, we offer comprehensive assistance in designing, configuring, manufacturing and installing the right signs for your needs. We will work with you to determine the best options for your exterior signs and to integrate your signage with your entire customer experience. Call us today at 713-984-2010 to request a quote or to set up a consultation with our team. At 4D Signworx, we are here to serve your requirements now and in the future.